Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    Revlon Customeyes Mascara - Blackened Brown 003

    Revlon CustomEyes Mascara is an innovative mascara with an adjustable bristle brush that allows you to create two different lash looks, long and dramatic (bold and...

    Regular price £3.99 GBP
    Sale price £3.99 GBP Regular price
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  • New!

    Bourjois Volume 1 Seconde Mascara - 72 Ultra Black

    Volume 1 Seconde mascara gives your lashes clump-free, 360° Volume. UNIQUE BRUSH: Its patented brush is inspired by the professional hair styling brushes, with SPHERICAL BRISTLES...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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    W7 Lashed Up And Ready To Go Mascara - Blackest Black

    W7 Lashed Up And Ready To Go Mascara - Blackest Black *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
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  • New!

    L'Oreal Paris Volume Million Lashes Feline Mascara - Black

    Our legendary Millionizer brush is now arched to stretch and define the look of your lashes, from root to tip. This creates our most intense curl...

    Regular price £9.69 GBP
    Sale price £9.69 GBP Regular price
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  • New!

    Body Collection Classic Church Window

    Containing stunning eye colours, mascara, blushers and lip glosses this palette comes complete with two applicators, providing all you need to create beautiful eyes, lips and...

    Regular price £3.60 GBP
    Sale price £3.60 GBP Regular price
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  • New!

    Body Collection Make Up Set With Mirror

    Body Collection make up set with mirror;this make up set is ideal, compact yet versatile with lots inside! 17 eye shadows to chose from A Creme...

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
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  • New!

    Almay One Coat Nourishing Mascara Triple Effect 502 Black

    Almay One Coat Nourishing Mascara Triple Effect 502 Black *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    Revlon Lash Potion Mascara By Grow Luscious 001 Blackest Black

    Magically transform lashes to lush, long and lustrous. A potion with strengthening proteins drenches lashes for volume. Triple-groove wand combs through for clump-free length. *

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    Maybelline Colossal Go Extreme Mascara Leather Black

    This season Leather is Back! As seen at London Fashion Week. Our double pump wand adds an extra shot of volume onto our biggest brush. With...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Rimmel London Wake Me Up Wonder'Full 001 Black 11ml

    Exclusive formula with Vitamins and Cucumber extract helps lashes feel conditioned throughout the day.Precision brush with soft, lash-hugging fibres smoothly wraps each and every lash with...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    NYC Big Bold Angel Lash Mascara - 856 Extra Black

    New York Colour - Big bold Angel Lash *

    Regular price £3.69 GBP
    Sale price £3.69 GBP Regular price
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  • New!

    Stila Multi Effect Mascara 01 Black

    Stila Multi Effect Mascara 01 Black; A born multi-tasker, Multi-Effect Mascara curls, adds volume and lengthens lashes in one swipe. *

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
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  • New!

    Rimmel London Wonder'full Mascara Waterproof Black

    Clump-Free Volume & Definition Waterproof Mascara - Waterproof formula with Argan Oil. - Full, perfectly smooth, clump-free lashes. - Ultra-Flex brush hugs lashes defining them from...

    Regular price £6.39 GBP
    Sale price £6.39 GBP Regular price
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  • New!

    L'Oreal Paris Studio Secrets Professional 90° Easy Black Mascara

    L'Oreal Paris Studio Secrets Professional 90° Easy Black Mascara; L'Oreal's 1st mascara with an innovative 90˚ degree brush that bends for a high precision and easily...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
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  • New!

    Maybelline New York Illegal Length Fibre Extensions Mascara Waterproof 6.9ml

    Features - Instant lash extension effect - No flakes - Fibre-fix brush - Dramatic-looking length - 4mm long fibres - Opthalmologist tested - Contact lens safe...

    Regular price £7.89 GBP
    Sale price £7.89 GBP Regular price
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  • New!

    Maybelline Big Eyes Mascara - Black

    Enriched with pro-Keratin fibre formula and a unique spoon shaped brush Maybelline New York Volume Express Falsies Big Eye Mascara instantly build eight times more volume...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel London Scandaleyes Metro Glam Mascara - Black

    Create an instant bold wide-eyed false lash look. Rimmel London Scandaleyes Metro Glam Mascara with an hour glass shaped brush and a creamy yet light weight...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
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  • New!

    Rimmel London Wonder 'full Mascara with Argon Oil - Black

    Fortified with rich argon oil to condition and nurture the lashes Rimmel London Wonder 'full Mascara with Argon oil creates soft and flexible lashes with no...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Excess Volume Extreme Impact Mascara - Black

    The two in one formula of Max Factor Excess Volume Extreme Impact Mascara combining the extreme volume mascara and dark lacquer creates jet black lashes with...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Volum' Express Turbo Boost Mascara - Very Black

    Create up to five times more volume in one sweep with the soft gel formula of Maybelline New York Volum' Express Turbo Boost Mascara. The Anti-Clump...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    L'Oreal Paris Double Extend Beauty Tubes

    Infused with Ceramide R and D-Panthenol L’Oreal Paris Double Extend® Beauty Tubes™ protects and strengthens lashes while creating up to 80% longer-looking, beautiful lashes. The double...

    Regular price £10.99 GBP
    Sale price £10.99 GBP Regular price
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  • New!

    Rimmel Volume Shake Mascara Black 9ml

    Volume stays clump-free with every use.Shake to refresh when needed, prevents it from drying out.

    Regular price £6.85 GBP
    Sale price £6.85 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Extravaganza Smoky Eyes Gift Set

    Fabulous gift set, contains 1 Volume Million Lashes Extra Black mascara and 1 Mono eye shadow 308 Smoky

    Regular price £8.00 GBP
    Sale price £8.00 GBP Regular price
    Sale Sold out
  • New!

    Almay One Coat Dial Up Mascara - 030 Black Brown

    Go from natural to dramatic volume in just 3 clicks. Adjustable dial allows you to control the level of lash fullness. Provides the customized look you...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
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