Collection: Eyes

Eyes

When it comes to alluring eye makeup, East End Cosmetics is every woman’s dream. Offering hundreds of high quality products from the best brands at affordable prices, East End Cosmetics strives to give you the best possible selection when it comes to eye shadows, eye liners, mascaras, false eyelashes, and make up removers.

Create alluring effects with East End Cosmetics’ comprehensive eye makeup

Your eyes are your best asset for expression and impression. We all love to have beautiful eyes, and that is exactly what eye makeup gives you. A stroke of mascara can change your look instantly, so do not underestimate the power of eye enhancing products. East End Cosmetics over the years have revealed some of the most sophisticated and vivacious eye makeup. Our collection contains everything from spectacular eye shadows to false lashes. These come from brands you have trusted over the years. When it comes to eye makeup, reliability is crucial.

We provide a vast array of make for your eyes from reputed brands, such as L’Oreal, Calvin Klein, Christian Dior, Rimmel, Maybelline, NYX, Bourjois, Revlon, Max Factor, Olay, La Femme, W7, Wet n Wild, NYC, Covergirl, Royal, Elizabeth Arden and many more. You will find their latest and the most popular editions in our collection.

Eye Shadows: They say there is no makeup so simple and easy that can transform your look from average to sensational than eye shadows. These come in all colours and pigments, from natural colours that match your skin to carbon gloss. Tired of creasing and fading eye shadow? We offer products that have silky smooth formulas, which are impressively blendable, long-lasting and crease-proof. Experiment with smokey eye makeup with unlimited shadow effects.

Eye Liners: Our selection of eye liners creates a stroke of genius, literally. There are no more vigorous applications with the products we have in store for you. With one swift motion, you can have that perfect eye line easily. Whether you love the classic solid eye liners, the cool liquid eye liners, the convenient gel eye liners or the awesome glitter liners we have it all. Get waterproof eye liners and you will never have to worry about smudges or reapplications.

Mascaras: Just like fuller kissable lips, you might want to try the fuller lengthy lashes. Looking for a smokey eye effect? Discover how you can achieve that with a few strokes from our assortment of branded mascara collection. Lengthen, thicken, curl and build voluminous lashes that are striking at the fist glance. The non-clumping formulas in our products create clean strokes, which distribute intense colour from the root to the tip.

False Eye Lashes: False lashes are not just about thick and lengthy lashes. These come in colours, shapes and sizes to create dramatic and stunning effects. Form glamorous and fuller eye lashes to match your style, occasion and mood. False lashes from East End Cosmetics are easy to use and fabulous to wear.

Eye Makeup Removers: It is essential that you use a safe eye makeup remover when you need to clean the products away from your eyes. Using inappropriate substances can cause eye irritation and rough cleansing is not advisable around the eye. We have selected some of the safest and healthiest removers in the market to cleanse your skin and wipe away dirt and makeup with simple swift actions. These are convenient to use anywhere and restore your skin with a soothing effect.

Feast your eyes on our comprehensive selection of eye makeup – we provide nothing but the best for you at East End Cosmetics, with top quality products at affordable prices.

542 products

  • New!

    W7 Showing Out Mascara

    W7 Showing Out Mascara makes your lashes look gorgeous. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 10 Out Of 10 Eyeshadows

    W7 10 Out Of 10 Eyeshadows contains 10 fashionable shades ideal for both daytime and evening looks. *

    Regular price £2.40 GBP
    Sale price £2.40 GBP Regular price
    Sale Sold out
  • New!

    W7 Natural Nudes Eye Colour Palette Beat It!

    W7 Natural Nudes Eye Colour Palette Beat It!

    Regular price £5.29 GBP
    Sale price £5.29 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Lash Extreme Volumising Mascara - Black

    Body Collection Lash Extreme Volumising Mascara - Black

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Royal Lashed Out Black Felt Tip Eye Liner Pen

    This black felt tip eye liner pen is brilliant for defining and creating drama to your eyes. *

    Regular price £2.20 GBP
    Sale price £2.20 GBP Regular price
    Sale Sold out
  • New!

    La Femme Mascara - Black

    La Femme Mascara - Black *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    Technic Bronze Eyeshadow Palette - 6 Shades

    Contains 6 bronzing eyeshadows to create a sunkissed look. #

    Regular price £1.49 GBP
    Sale price £1.49 GBP Regular price
    Sale Sold out
  • New!

    Hello Kitty Liquid Eyeliner - Tagged

    Hello Kitty Liquid Eyeliner - Tagged *

    Regular price £0.99 GBP
    Sale price £0.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Push Up Drama Mascara Very Black

    Warning!! Apply responsibly!! Introducing the new Falsies Push Up Drama Mascara. Will you dare to get the Push Up Effect? Our 1st Push-Up brush with Cup-Shaped...

    Regular price £5.69 GBP
    Sale price £5.69 GBP Regular price
    Sale Sold out
  • New!

    Technic Smokey Eyes Makeup Set - Brown

    Get the perfect smokey eye effect. With this complete compact kit by Technic Cosmetics. Contains: 4 Eyeshadow. Eyeshadow Applicator. Black Eyeliner pencil. Black Mascara. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Super Curler 24Hr Mascara 001 Black

    Mascara and Lash Curler in One • Formula with Lash Curling Power • Instant 90° Curve • Curl holds 24HR • Buildable Volume #

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Technic Fashionista Eye Shadow Palette - Nude Colours

    Technic Eyeshadow Palette Tin Matte Shimmer Glitter Eye Colours. Eyeshadow palette contains 12 different shades Eyeshadows are a mixture of matte, shimmer and glitter colours NUDE...

    Regular price £4.29 GBP
    Sale price £4.29 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Totally Bronzed Complete Bronzing Set

    Body Collection Totally Bronzed Complete Bronzing Set A Dual Layer Mirrored Compact Containing A Bronzer And A Further Palette Of 2 Lip glosses And 2 Eyes...

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Body Collection Large Clutch Bag BQ005380

    Box Contains 6 x 4 Eyeshadow Compacts, 1 Lipgloss, 1 Lipliner Pencils, 4 Double Ended Foam Applicator, 3 Lipsticks, 2 Eyeliner Pencil, Small Powder Brush *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    NYC Big Bold Mascara 851 Extra Black

    Featuring a unique wiper to remove excess mascara, Big Bold Mascara ensures lashes are completely clump-free. *

    Regular price £3.79 GBP
    Sale price £3.79 GBP Regular price
    Sale Sold out
  • New!

    Max Factor False Lash Effect Mascara Waterproof Black

    Max Factor False Lash Effect Mascara Waterproof Black doubles volume from root to tip for a false-lash impact effect. Contains patented Liquid Lash formula which coats...

    Regular price £6.50 GBP
    Sale price £6.50 GBP Regular price
    Sale Sold out
  • New!

    Almay One Coat Get Up & Grow Mascara Black 020

    Almay One Coat Get Up & Grow Mascara Black 020 *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Superstar Mascara

    Discover L'Oreal Paris Superstar Mascara, for super-sized, super-long, superstar lashes that steal the show! *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volume Express Waterproof Mascara Black

    Volum Express Waterproof Mascara from Maybelline is a waterproof mascara that quickly gives lashes a dramatic look with up to three times more volume. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Lash Extension Effect Extreme Lengthening Mascara - Black

    Max Factor Lash Extension Effect Extreme Lengthening Mascara - Black

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Elizabeth Arden Sheer Lights Illuminating Pen

    Elizabeth Arden Sheer Lights Illuminating Pen is a great way to highlight and contour your eyes, brow bones and cheekbones for that refreshed and radiant look....

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    Elizabeth arden black kohlberry for eyes

    Smooth Lining Pencil. Precision liner for perfectly defined eyes. Sharpens to a fine point. *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel Magnifier Eye Opening Mascara 001 Black

    Wide eyed look-Unique plastic brush lift lashes vertically by 70%.-Eyes appear larger-Verti-lift brush-Ophthalmologically tested.-Suitable for sensitive eyes and contact lens wearers.- Always treat applicator with same...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Rimmel London Extra Super Lash Mascara

    Rimmel London Extra Super Lash Mascara *

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out