Collection: Mascaras

Mascaras

East End Cosmetics offers some of the best mascara products available at amazingly affordable prices. Without compromising on quality, we provide the best prices when it comes to mascara products. We believe that eye lashes play a significant role in beauty - eyes adorned with long and thick lashes are a powerful attraction and they make graceful expressions. Multiplied volume and length that enhance lashes is achieved by mascara containing especially designed substances and formulas. Do not settle for any less. Give your eyes total care and dress-up from our products from the world’s most-talked about brands.

The best mascara in town at East End Cosmetics

When it comes to mascara the most sought-after properties are the false lash effect, triple volume, extra length, curling strength and water-proof quality. Want sleek, full volume and noticeable lashes you can be proud to show off? We have made it possible. These are just a few of the brands we at East End Cosmetics have in store for you. Browse our entire collection for more.

L’Oreal: From the world’s largest cosmetic and beauty brand comes a range of mascara to tickle all your fantasies. L’Oreal produces some of the best mascara in the market. L’Oreal Lash Architect series is designed to produce a false lash effect with volume building and length stretching formula. Get a clean-cut look with no mess. The micro waxes are capable of extensive lengthening and thickening with just one coat. The uniquely formulated Volume Building mascara softens lashes while leaving no traces of flakes, smudges or clumps. You can even find non-fragrant lash products suitable for sensitive eyes. L’Oreal also has double extension mascara, lift and curl mascara, colour and glittery mascara and waterproof mascara.

Rimmel: The premier British manufacturer of beauty products has a renowned line of eye makeup. It features some of the best-selling mascara in the country. Rimmel pushes the boundaries with innovative products which readily satisfy your every dazzling-effect wish. Go glamorous, go scandalous, build volume in a flash, extend your lashes and go waterproof, in seconds, by simply using Rimmel’s best. Plump them up into ultra-long and ultra-voluminous lashes while promoting growth and length of your natural lashes with Grow Lash Complex. The Rimmel Lash Accelerator nourishes and strengthens lashes in 30 days. Dramatic eyes are made easier with bigger brushes for maximum application and spread. The Sexy Curves Full Volume mascara is designed to keep your lashes curled and boosted for 12 hours.

Maybelline: Owned by L’Oreal, this American cosmetic label is famous for producing some of the best mascara and eye shadow. Maybelline has an array of volume building, length extending, extreme curling and glamour creating mascara with absolutely no clumping or smudging properties.

Max Factor: Another British invention with infinite options, Max Factor makes all things possible. Get the false lash effect for 24 hours or simply thicken, curl and lengthen lashes in no time. Give a new meaning to high-definition with defining lashes that last longer and are flawless looking.

East End Cosmetics also features Calvin Klein, W7, NYC, Revlon, Body collection, IsaDora, La Femme, Royal Wild Couture, Constance Carroll and more. Buy cheap mascara from the top brands in the world without compromising on beauty or quality. Browse our comprehensive selection and open your eyes to a world of high quality make up products at affordable prices at East End Cosmetics.

207 products

  • New!

    Maybelline Sky High Curves Extreme Length And Curl Mascara Infinite Black

    Maybelline Sky High Curves Extreme Length and Curl Mascara lengthens up to 30% - no clumps and no globs!

    Regular price £3.69 GBP
    Sale price £3.69 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volume Express Lift Mascara Black 10ml

    - Volum' lift brush: lashes lifted to new heights The brush is designed to lift the lashes and keep them in place for longer. - 3...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Masterpiece Max Mascara - Black

    Max Factor Masterpiece Max high volume & definition mascara Black doesn’t leave your lashes looking clumpy and clogged can be a challenge. Masterpiece Max Mascara is...

    Regular price £8.99 GBP
    Sale price £8.99 GBP Regular price
    Sale Sold out
  • New!

    Revlon 3D Extreme Mascara 11X Fuller Lashes 601 Blackest Black

    REVLON 3D Extreme Mascara 11X Fuller lashes 601 Blackest Black; dramatises eyes with 11x fuller, 70% curvier, 80% visibly longer lashes plus beautiful seaparation, so lashes...

    Regular price £4.99 GBP
    Sale price £4.99 GBP Regular price
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  • New!

    NYC Show Time Volumizing Mascara - 848 Carbon

    NYC Show Time Volumizing Mascara - 848 Carbon give you instant and extreme volume for your most dramatic eyes ever. Extreme volume mascara. *

    Regular price £2.29 GBP
    Sale price £2.29 GBP Regular price
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  • Rimmel’s supersize formula with three times more collagen and keratin and a brush 50% larger helps to make instantly supersized coal black lashes while keeping them...

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Magic Eyes Mascara

    W7 Magic Eyes Mascara makes your lashes look gorgeous. *

    Regular price £1.80 GBP
    Sale price £1.80 GBP Regular price
    Sale Sold out
  • New!

    W7 Eyelust Mascara

    Then W7 Eyelust Mascara is ideal for you. *

    Regular price £2.99 GBP
    Sale price £2.99 GBP Regular price
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  • New!

    High Impact Lash Waterproof Mascara - Black

    High Impact Lash Waterproof Mascara - Black *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
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  • New!

    Sleek Waterproof Mascara In Clear

    Sleek Waterproof Mascara In Clear #

    Regular price £4.00 GBP
    Sale price £4.00 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Glamour Push Up Waterproof Mascara

    The uplifting brush coats lash by lash, creating irresistible curl with boosted volume and length. #

    Regular price £7.20 GBP
    Sale price £7.20 GBP Regular price
    Sale Sold out
  • New!

    Max Factor Masterpiece Transform Mascara Black

    The Instant Impact wand is designed to maximise contact between lashes and the formula, immediately transferring it to the base of the lash in just one...

    Regular price £9.69 GBP
    Sale price £9.69 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Volume Seduction Mascara + Lash Curler

    Breathtaking volume. Includes lash curler accessory. *

    Regular price £6.99 GBP
    Sale price £6.99 GBP Regular price
    Sale Sold out
  • New!

    NYC City Curls Curling Brush Mascara 846 Carbon

    NYC City Curls Curling Brush Mascara 846 Carbon  *

    Regular price £1.99 GBP
    Sale price £1.99 GBP Regular price
    Sale Sold out
  • New!

    Bourjois Top Coat Mascara - 64 Glosse Bleute

    Bourjois Top Coat Mascara - 64 Glosse Bleute *

    Regular price £2.50 GBP
    Sale price £2.50 GBP Regular price
    Sale Sold out
  • New!

    Rimmel The Max Volume Flash Waterproof Mascara 001 Black

    - Take your lashes to the max! - Quick setting Lash Expand formula - 14 x lash volume with no clumps. - Skinny to fat in...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline Volum' Express The Mega Plush Mascara

    - Instant full volume - Non-brittle - Non-flaky - Our 1st gel-mousse formula - Flexor brush - Massive & soft volume - Ophthalmologically tested - Suitable...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
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  • New!

    Maybelline The Rocket Volume Express Mascara Black

    Create eight times more volume at rocket speed with Maybelline New York Volum’ Express® The Rocket Mascara. Maybelline’s exclusive Jet Glide brush with Flexi-fine bristles creates...

    Regular price £5.99 GBP
    Sale price £5.99 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Double Extension Renewal Serum Inside Mascara Black

    Discover the Renewal Lash Serum inside a spectacular mascara. *

    Regular price £9.99 GBP
    Sale price £9.99 GBP Regular price
    Sale Sold out
  • New!

    Maybelline New York Illegal Length Fibre Extensions Mascara Black 6.9ml

    Features - Instant lash extension effect - No flakes - Fibre-fix brush - Dramatic-looking length - 4mm long fibres - Opthalmologist tested - Contact lens safe...

    Regular price £7.89 GBP
    Sale price £7.89 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Telescopic Mascara Black

    L'Oreal Paris Telescopic Mascara Black *

    Regular price £10.89 GBP
    Sale price £10.89 GBP Regular price
    Sale Sold out
  • New!

    L'Oreal Paris Volume Million Lashes So Couture Mascara

    Dress your lashes in liquid Black silk for extra shiny, naturally flexible eye lashes with extra volume and length with L’Oreal Paris Volume Million Lashes So...

    Regular price £7.99 GBP
    Sale price £7.99 GBP Regular price
    Sale Sold out
  • New!

    W7 Lashed Up Mascara Eyeliner

    W7 Lashed Up Mascara Eyeliner gives your eyes the perfect glow after using this set of eye products. *

    Regular price £2.20 GBP
    Sale price £2.20 GBP Regular price
    Sale Sold out
  • New!

    W7 Let's Go Crackers For Christmas! Gift Set

    Six Luxury W7 crackers containing a selection of fabulous cosmetic surprises - Mini mascara - black, 2 Mini Lipsticks - Racing Red + Angry Annie, 2...

    Regular price £8.95 GBP
    Sale price £8.95 GBP Regular price
    Sale Sold out